This will be interesting: “Bike Pure feel this is a major step forward in highlighting the problems cyclesport faces as sponsors look for a positive return on their financial investment within the sport. “There is a momentum for major change within cycling, fans of the sport no longer want the dopers destroying its image. This feeling is illustrated clearly by the organisers of Le Tour de Langkawi (Malaysia), being the first professional event to fully partner Bike Pure and show its commitment to anti-doping on a world wide scale.”
