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	<title>Bike Intelligencer &#187; Culture</title>
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	<link>http://bikeintelligencer.com</link>
	<description>All bike, all the time</description>
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		<title>Roaring Mouse Cycles: New shop opens Saturday!</title>
		<link>http://bikeintelligencer.com/2011/01/roaring-mouse-cycles-new-shop-opens-saturday/</link>
		<comments>http://bikeintelligencer.com/2011/01/roaring-mouse-cycles-new-shop-opens-saturday/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 20:50:24 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[chris lane roaring mouse cycles]]></category>
		<category><![CDATA[favorite bike shops]]></category>
		<category><![CDATA[Roaring Mouse Cycles]]></category>
		<category><![CDATA[san francisco bike shops]]></category>
		<category><![CDATA[top rated bike shops]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4958</guid>
		<description><![CDATA[One of America's best bike shops makes the big move to a scenic and historic location.]]></description>
			<content:encoded><![CDATA[<p><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/Mousebest.jpg" class="thickbox no_icon" rel="gallery-4958" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/Mousebest-150x150.jpg" alt="" title="Mousebest" width="150" height="150" class="alignleft size-thumbnail wp-image-4968" /></a><strong>One of our favorite bike shops anywhere</strong>, Roaring Mouse Cycles, is moving its operation from the Sunset District (Irving Street) over to spacious and scenic Crissy Field, right on the bay in the shadow of the Golden Gate Bridge.<br />
<div id="attachment_4966" class="wp-caption alignright" style="width: 235px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/RoaringMouseChris.jpg" class="thickbox no_icon" rel="gallery-4958" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/RoaringMouseChris-225x300.jpg" alt="" title="RoaringMouseChris" width="225" height="300" class="size-medium wp-image-4966" /></a><p class="wp-caption-text">Chris Lane in former tight quarters</p></div><br />
The big day is this Saturday (January 15th)! The place to be: 934 Old Mason Street, the main drag at Crissy. But please note: The Web gives the wrong location! That&#8217;s because the historic aircraft hanger that RM is converting has been in mothballs, so its street address was not kept current. To get to RM, just head down Old Mason toward the Golden Gate Bridge and it&#8217;ll be there on your left.<br />
<div id="attachment_4964" class="wp-caption alignleft" style="width: 235px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/PaulTitusMouse1.jpg" class="thickbox no_icon" rel="gallery-4958" title="Back in the day, with my new Titus HCR"><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/PaulTitusMouse1-225x300.jpg" alt="Back in the day, with my new Titus HCR" title="RoaringMouseIrvingTitus" width="225" height="300" class="size-medium wp-image-4964" /></a><p class="wp-caption-text">Old Mouse, New Bike, Year 2002</p></div><br />
The new location is by the House of Air and Planet Granite, and it&#8217;s a dynamite spot. Square footage goes from the tightly organized previous shop&#8217;s 1k all the way up to 3k, with lots of window lighting, high ceilings and hanging space. (Unfortunately, the circular staircase did not make the trip.) We&#8217;re looking forward to Charlie Kocornik&#8217;s collection of vintage DH bikes — remember Charlie raced all the time he ran the fondly remembered Vision Cyclery on Stanyan — and do not miss the Morgan with its never-since-duplicated (thank the Lord!) linkage fork and two-shock (you read that right!) rear suspension.</p>
<p>Anyway, here&#8217;s the guided preview from owner and chief guru Chris Lane. Opening day should be a hoot, so make plans to check it out! More on the shop <a  href="http://roaringmousecycles.com/">Web site.</a></p>
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		<slash:comments>2</slash:comments>
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		<title>Biking Mayors Rule!</title>
		<link>http://bikeintelligencer.com/2010/12/biking-mayors-rule/</link>
		<comments>http://bikeintelligencer.com/2010/12/biking-mayors-rule/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 06:35:27 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[dallas mayor tom leppert cycling]]></category>
		<category><![CDATA[prescott valley mayor rick killingsworth cycling]]></category>
		<category><![CDATA[seattle mayor mike mcginn cycling]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4951</guid>
		<description><![CDATA[More hizzoners are getting into the swing of cycling.]]></description>
			<content:encoded><![CDATA[<p><br /><strong>Seattle&#8217;s Mayor &#8220;Bikin&#8217; Mike&#8221;</strong> McGinn is one of the high-profile cycling mayors in the nation. But others are in the news this holiday season as well.</p>
<p>Dallas Mayor Tom Leppert <a  href="http://www.chron.com/disp/story.mpl/ap/tx/7331587.html">broke his ribs</a> mountain biking and was said to &#8220;wince&#8221; at a recent City Council meeting. If you&#8217;ve ever had broken ribs, you know &#8220;wince&#8221; is on the high side of an understatement.</p>
<p>In Arizona, former Prescott Valley Mayor Rick Killingsworth <a  href="http://www.dcourier.com/main.asp?SectionID=1&#038;SubSectionID=1&#038;ArticleID=88357">rides a mountain bike</a> to keep his heart healthy and strong.</p>
<p>Mayor McGinn rides a street bike, but as a Northwest mountain biker familiar with Puget Sound winters, we can say this: Nothing off-road holds a candle to the challenges of riding through Seattle in December.</p>
<p>And although McGinn hasn&#8217;t suffered any riding accidents, it doesn&#8217;t mean that Mike <a  href="http://www.google.com/search?ie=UTF-8&#038;oe=UTF-8&#038;sourceid=navclient&#038;gfns=1&#038;q=mcginn%2C+seattle+city+council+at+odds">won&#8217;t &#8220;wince&#8221; at</a> the next City Council meeting he attends.</p>
<p>Stay safe, one and all!</p>
]]></content:encoded>
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		<title>Is This Bike Worth $50?</title>
		<link>http://bikeintelligencer.com/2010/12/is-this-bike-worth-50/</link>
		<comments>http://bikeintelligencer.com/2010/12/is-this-bike-worth-50/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 06:13:22 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Gary Fisher]]></category>
		<category><![CDATA[ikea christmas bikes]]></category>
		<category><![CDATA[ikea mountain bikes]]></category>
		<category><![CDATA[joe breeze]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4940</guid>
		<description><![CDATA[Ikea's employees get new bikes for Christmas, but are they safe?]]></description>
			<content:encoded><![CDATA[<p><br /><strong>Last year Ikea employees</strong>, for their Christmas bonus, got a $50 gift certificate for a local restaurant.</p>
<p>This year they<a href=" http://www2.tbo.com/content/2010/dec/08/081634/heres-your-bonus-ikea-employees-assembly-required/news-breaking/"> got new bikes</a>.</p>
<p>Now a new bike for Christmas is everyone&#8217;s dream. If you&#8217;re a kid, it&#8217;s the best gift you can get. If you&#8217;re an adult, it brings back fond memories of childhood freedom and exuberance.</p>
<div id="attachment_4944" class="wp-caption alignleft" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/12/ikeabike.jpg" class="thickbox no_icon" rel="gallery-4940" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/12/ikeabike-300x169.jpg" alt="" title="ikeabike" width="300" height="169" class="size-medium wp-image-4944" /></a><p class="wp-caption-text">Ikea's gift bike. Tampa Bay Online photo.</p></div>
<p>Unfortunately, the Ikea bikes do not live up to the dream. We wonder if they&#8217;re even safe to ride.</p>
<p>Although it&#8217;s difficult to do detailed analysis from the photo, these bikes appear to be put together with the proverbial chewing gum and baling wire. The parts are outmoded and cheap. The wheels are undoubtedly flimsy and soft. The cranks look to be stolen from Wal-mart specials.</p>
<p>We&#8217;re most concerned about the integrity of the frame. It looks to be a suspension frame modified to a hardtail — a recipe for disaster. Notice the interrupted seat tube. On a typical hardtail there&#8217;s no reason to cut away the seat tube, and the design of this frame indicates it was initially planned to provide for a shock and pivot setup.</p>
<p>We can&#8217;t see the welds, but the seat stays seem too long and thin to offer the stability and strength that they would on a normal hardtail frame.</p>
<p>Without getting our hands on one and showing it to, say, a Gary Fisher or Joe Breeze, we can&#8217;t say definitively that the Ikea gift bike is a landfill magnet. And we don&#8217;t want to spoil the Christmases of Ikea employees by dissing their rides.</p>
<p>But if it were our choice, we&#8217;d definitely take the $50 instead.</p>
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		<title>Titus Purchased by Little Known Brit Bike Company</title>
		<link>http://bikeintelligencer.com/2010/11/titus-purchased-by-little-known-brit-bike-company/</link>
		<comments>http://bikeintelligencer.com/2010/11/titus-purchased-by-little-known-brit-bike-company/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 20:36:40 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Chris Cocalis]]></category>
		<category><![CDATA[planet x]]></category>
		<category><![CDATA[titus cycles]]></category>
		<category><![CDATA[titus hcr]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4917</guid>
		<description><![CDATA[The bikes will live on even as the name fades into cycling history.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_4827" class="wp-caption alignleft" style="width: 238px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall.jpg" class="thickbox no_icon" rel="gallery-4917" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall-228x300.jpg" alt="" title="Titus HCR" width="228" height="300" class="size-medium wp-image-4827" /></a><p class="wp-caption-text">Titus bikes once were like a gift from heaven.</p></div>The remaining assets of once-legendary boutique bike maker Titus Cycles have been purchased by <a  href="http://en.wikipedia.org/wiki/Planet_X_%28bike%29">Planet X</a>, a British company known mainly if at all for street bikes in this country.<br /><br /></p>
<p><a  href="http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/">As we noted earlier</a>, Titus had abruptly closed its doors after running out of money after a long descent into poor management, layoffs and lack of tech and marketing focus.</p>
<p>What remains of Titus will probably be picked over by Planet X for tech, patents and miscellaneous inventory.</p>
<p>We&#8217;re sorry to see Titus go but will always cherish our titanium HCR hardtail. A little steel wool to that baby and it looks brand new every time.</p>
<p><a  href="http://www.bikeradar.com/news/article/planet-x-buy-titus-at-auction-28518">More</a> from Bike Radar.</p>
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		<title>Seattle Times: Innovative bike recycling program carves out unique success</title>
		<link>http://bikeintelligencer.com/2010/11/seattle-times-innovative-bike-recycling-program-carves-out-unique-success/</link>
		<comments>http://bikeintelligencer.com/2010/11/seattle-times-innovative-bike-recycling-program-carves-out-unique-success/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 19:56:17 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[cleanscapes]]></category>
		<category><![CDATA[seattle bicycle recycling]]></category>
		<category><![CDATA[seattle bike works]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4854</guid>
		<description><![CDATA[A Seattle garbage collector comes up with an innovative approach to recycling used bikes.]]></description>
			<content:encoded><![CDATA[<p><br /><strong>It&#8217;s amazing that with all the options</strong> for selling or trading in or otherwise passing along good bikes for others to use, a lot of them wind up going to the transfer station.</p>
<p>From today&#8217;s <em>Seattle Times</em>:</p>
<blockquote><p>A year ago Rodney Watkins, a garbage hauler with CleanScapes, pulled his truck into the North Transfer Station in Seattle and saw one of those very pricey Cannondale bicycles with all its expensive components ready to be dropped into the garbage pit.</p>
<p>Why should perfectly good bikes become trash, Watkins wondered. And then he remembered a movie his children had watched, &#8220;Robots,&#8221; where the chief robot&#8217;s mantra was &#8220;See a need, fill a need.&#8221;</p></blockquote>
<p>That&#8217;s how CleanScapes started a program to recycle bicycles in conjunction with Seattle&#8217;s Bike Works, which takes on used bikes for repair classes, rehab and resale and otherwise getting them back into the transportation matrix.</p>
<p>This works on so many fronts: Landfills have less metal to process, kids learn how to fix bikes, a bike that otherwise would have been destroyed goes on to ride again. It&#8217;s the ultimate win-win-win.</p>
<p><a  href="http://seattletimes.nwsource.com/html/localnews/2013389132_bikerecycling10m.html">More from <em>The Times</em>.</a></p>
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		<title>The Story Behind Titus Bikes’ Demise</title>
		<link>http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/</link>
		<comments>http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 21:54:39 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Chris Cocalis]]></category>
		<category><![CDATA[titus bicycles]]></category>
		<category><![CDATA[titus cycles]]></category>
		<category><![CDATA[titus el guapo]]></category>
		<category><![CDATA[titus switchblade]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4826</guid>
		<description><![CDATA[A high-profile bike maker loses its footing.]]></description>
			<content:encoded><![CDATA[<p><strong>Titus&#8217; announcement yesterday</strong> that it was folding its tent caught even long-time insiders off-guard — but not surprised.</p>
<p>One of Titus&#8217; most stalwart dealers, Roaring Mouse Cycles in San Francisco, heard about the liquidation via press release like the rest of us. A couple of other Titus shops contacted by <em>Bike Intelligencer</em> had not even been notified.<br />
<div id="attachment_4827" class="wp-caption alignleft" style="width: 238px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall.jpg" class="thickbox no_icon" rel="gallery-4826" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall-228x300.jpg" alt="" title="Titus HCR" width="228" height="300" class="size-medium wp-image-4827" /></a><p class="wp-caption-text">Our Titus HCR the day we bought it.</p></div><br />
Still, most said it was a matter of handwriting on the wall. As bad as the economy is, with high-end boutique bike makers like Titus taking the brunt of it, insiders say most of Titus&#8217; downfall was its own doing.</p>
<p>Foremost was forcing out Titus&#8217; founder, Chris Cocalis, in 2006. Cocalis landed on his feet of course, founding Pivot Cycles. But his acumen, contacts and reputation were never something that Titus could replace. It&#8217;s impossible to say how many core and potential Titus customers Cocalis took with him, but a review of the MTBR.com <a  href="http://forums.mtbr.com/showthread.php?t=206819">forums</a> revealed considerable name loyalty.</p>
<p>Post-Cocalis, Titus was left mainly to ride out its brand name without coming up with true innovation or a feel for where markets were headed. It dropped the SwitchBlade, its best-known (and most popular) bike ever, and was slow to adapt to the freeride revolution. The El Guapo had potential but took a couple of tries to get right. The same was true of Titus&#8217; 29er full-suspension model, the Rockstar.<br />
<div id="attachment_4830" class="wp-caption alignright" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/switchblade2_020704_400pix.jpg" class="thickbox no_icon" rel="gallery-4826" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/switchblade2_020704_400pix-300x199.jpg" alt="" title="switchblade2_020704_400pix" width="300" height="199" class="size-medium wp-image-4830" /></a><p class="wp-caption-text">RIP Switchblade. Photo courtesy GalbraithMt.com.</p></div><br />
There were reports of overproduction and bike dumping, the kiss of death for a niche player. Titus marketing, traditionally a strong point, suffered under budget cuts and lack of a marquee model or two to focus on.</p>
<p>&#8220;They tried to cover too many bases without really shining at any one thing,&#8221; noted a Seattle dealer, Adam Schaeffer of Downhill Zone. The road market never really latched onto Titus, and its focus stayed on too-light cross-country and racing bikes long after those markets were usurped by aggressive trail and freeride bikes, Schaeffer added.</p>
<p>Dealers said they will continue to support Titus as long as they can get parts. Sean Ramirez at Roaring Mouse said the hope is Titus will get purchased and supported by another company, but that may be wishful thinking in a down economy.</p>
<p>We have a Titus we purchased from Roaring Mouse nearly a decade ago but count ourselves lucky: It&#8217;s a titanium hardtail, built Cocalis-tough, and not likely to need attention. Owners of full-suspension models may face increasingly uphill battles getting replacement parts, and God help the Titus owner who breaks a rear triangle or tube butting.</p>
<p><a  href="http://www.mbaction.com/ME2/dirmod.asp?sid=&#038;nm=&#038;type=news&#038;mod=News&#038;mid=9A02E3B96F2A415ABC72CB5F516B4C10&#038;tier=3&#038;nid=E1F8C52C9EC6473088428236C86D0E3A">More</a> from Jimmy Mac at <em>Mountain Bike Action</em>.</p>
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		<title>The Mystery of Muskegon: Painted bicycles</title>
		<link>http://bikeintelligencer.com/2010/11/the-mystery-of-muskegon-painted-bicycles/</link>
		<comments>http://bikeintelligencer.com/2010/11/the-mystery-of-muskegon-painted-bicycles/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 16:09:06 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4820</guid>
		<description><![CDATA[They look spectacular and turn heads, but no one is claiming their heritage.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_4821" class="wp-caption alignleft" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/MuskegonPaintedBike.jpg" class="thickbox no_icon" rel="gallery-4820" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/MuskegonPaintedBike-300x176.jpg" alt="" title="MuskegonPaintedBike" width="300" height="176" class="size-medium wp-image-4821" /></a><p class="wp-caption-text">Courtesy Cory Morse | Muskegon Chronicle</p></div>Who is painting Muskegon MI bikes in day-glo colors, and why?</p>
<p><a href=" http://www.mlive.com/news/muskegon/index.ssf/2010/11/muskegons_colorful_mystery_dee.html">Read on &#8230;</a></p>
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		<title>Don&#8217;t Forget: SF Bike Expo Saturday!</title>
		<link>http://bikeintelligencer.com/2010/11/dont-forget-sf-bike-expo-saturday/</link>
		<comments>http://bikeintelligencer.com/2010/11/dont-forget-sf-bike-expo-saturday/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 22:45:03 +0000</pubDate>
		<dc:creator>BikeIntelligencer staff</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[san francisco bike expo]]></category>
		<category><![CDATA[SF Bike Expo]]></category>
		<category><![CDATA[sf bike expo 2010]]></category>
		<category><![CDATA[sf bike expo cow palace]]></category>
		<category><![CDATA[sports basement]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4800</guid>
		<description><![CDATA[San Francisco's premier bike festival returns to the Cow Palace.]]></description>
			<content:encoded><![CDATA[<p><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/SFBikeExpo2010.jpg" class="thickbox no_icon" rel="gallery-4800" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/SFBikeExpo2010-300x203.jpg" alt="" title="SFBikeExpo2010" width="300" height="203" class="alignleft size-medium wp-image-4807" /></a><strong>The San Francisco Bike Expo</strong> returns to the Cow Palace at 10 a.m. Saturday. This year&#8217;s show may provide some insights into the state of the bike business as well as the usual gamut of sideshow activities. Should be quite the scene as always!</p>
<p>Full show <a  href="http://sfbikeexpo.com/">rundown</a> and schedule.</p>
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		<item>
		<title>&#8220;Big Sigh of Relief&#8221; As &#8220;Pedal Driven&#8221; Filmmakers Reach Fundraising Goal</title>
		<link>http://bikeintelligencer.com/2010/11/big-sigh-of-relief-as-pedal-driven-filmmakers-reach-fundraising-goal/</link>
		<comments>http://bikeintelligencer.com/2010/11/big-sigh-of-relief-as-pedal-driven-filmmakers-reach-fundraising-goal/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 16:50:13 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[colonnade mountain bike skills park]]></category>
		<category><![CDATA[Duthie Hill mountain bike park]]></category>
		<category><![CDATA[Evergreen Mountain Bike Alliance]]></category>
		<category><![CDATA[howell at the moon productions]]></category>
		<category><![CDATA[jamie howell]]></category>
		<category><![CDATA[Jon Kennedy]]></category>
		<category><![CDATA[pedal driven bike-umentary]]></category>
		<category><![CDATA[pedal driven documentary]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4779</guid>
		<description><![CDATA[A much-anticipated film project gets a boost.]]></description>
			<content:encoded><![CDATA[<p>Big smiles at Howell At The Moon Productions greeted the news that the Wenatchee-based filmmakers had reached, then exceeded, their Web fundraising goal of $15,000 for the bike-umentary &#8220;Pedal Driven&#8221; via the Kickstarter site.</p>
<p>&#8220;We&#8217;re breathing a big sigh of relief,&#8221; said Jamie Howell, founder of the five-employee outfit putting together the groundbreaking movie focusing on resolving trail conflicts. Not that donors should quit giving, as the project still will have final-production costs to meet.</p>
<p>&#8220;People should feel free to keep on giving,&#8221; Howell noted.</p>
<p>There&#8217;s been enough buzz already about &#8220;Pedal Driven&#8221; to guarantee the movie will be a hit. Howell At The Moon stumbled across the idea while doing a commercial project in Leavenworth, where unauthorized trail building had left local mtbers and land managers at odds with one another.</p>
<p><object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/3ggRsKMrh6o?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/3ggRsKMrh6o?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object></p>
<p>&#8220;Pedal Driven&#8217;s focus is on the solutions aspect,&#8221; Howell said. &#8220;People are finding a lot of creative ways to approach new trail building, while building sustainability into the equation.&#8221;</p>
<p>Among locations already filmed, including Leavenworth, are the Seattle area&#8217;s Colonnade park under I-5 and the Duthie Hill Mountain Bike Park near Issaquah. Both were put together by the Evergreen Mountain Bike Alliance working with Seattle and King County authorities.</p>
<p>Howell in particular had praise for Jon Kennedy, former Evergreen executive director, under whose tenure the Colonnade and Duthie projects came to fruition. Kennedy, now marketing manager for Diamondback Bicycles in Kent, &#8220;deserves a lot of credit&#8221; for raising mountain-bike awareness in the region, Howell said, adding that Evergreen is &#8220;a great example&#8221; of a mountain-bike group working creatively with management agencies to open new facilities.</p>
<p>While the film&#8217;s core audience is the mountain biking community, Howell believes it will find appeal with land-management agencies, trusts, other user groups and even the mainstream public interested in mountain biking as a family activity.</p>
<p>&#8220;It&#8217;s a mountain-biking movie, but our goal is to be fair and unbiased,&#8221; Howell said. Or to put it another way, &#8220;our bias is the goal of sustainability.&#8221;</p>
<p>Howell At The Moon comes at the project from a different perspective than most mtb films. Although small, they&#8217;ve done a variety of commercial projects. They do ride mountain bikes, but consider themselves professional filmmakers first.</p>
<p>&#8220;As professional filmmakers, we really want this piece to work from the land-management-agency standpoint,&#8221; Howell said.</p>
<p>The film&#8217;s budget is $170,000 — &#8220;about typical&#8221; for a documentary of this scope, Howell said. The bulk of the money is coming from sponsors, including Shimano and Specialized. The $15,000 comes at a strategic time — to finish filming and do final production work.</p>
<p>The film is &#8220;95 percent shot,&#8221; Howell said, with some Moab footage and an interview with an Arizona sustainable-trail scientist still to be added.</p>
<p>The goal is to premiere &#8220;Pedal Driven&#8221; at the Sea Otter Classic in April. From there the film will do the local-premiere circuit. Howell hopes it will eventually find mainstream distribution or commercial broadcast.</p>
<p>Profits will go to sustainable trail-building projects under the auspices of IMBA, the International Mountain Bike Association.</p>
<p>&#8220;Our No. 1 goal is to survive the making of the film,&#8221; Howell joked. After that it&#8217;s &#8220;to get it out there for people to see.&#8221;</p>
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		<item>
		<title>&#8220;Pedal Driven&#8221; Bike-umentary Tops Its Fundraising Goal!</title>
		<link>http://bikeintelligencer.com/2010/10/pedal-driven-bike-umentary-tops-its-fundraising-goal/</link>
		<comments>http://bikeintelligencer.com/2010/10/pedal-driven-bike-umentary-tops-its-fundraising-goal/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 22:59:54 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[howellatthemoon productions]]></category>
		<category><![CDATA[mountain bike trail conflicts]]></category>
		<category><![CDATA[pedal-driven dvd]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4773</guid>
		<description><![CDATA[Cyclists put a worthy film project over the top.]]></description>
			<content:encoded><![CDATA[<p><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/10/Screen-shot-2010-10-29-at-3.54.07-PM.png" class="thickbox no_icon" rel="gallery-4773" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/10/Screen-shot-2010-10-29-at-3.54.07-PM-300x273.png" alt="" title="Screen shot 2010-10-29 at 3.54.07 PM" width="300" height="273" class="aligncenter size-medium wp-image-4774" /></a></p>
<p>The Wenatchee-based crew at HowellAtTheMoon productions must be feeling pretty good about now. According to the Kickstarter Web site, the group&#8217;s much-anticipated documentary on trail conflicts involving mountain biking has topped its $15,000 fundraising goal — with a week to spare.</p>
<p>Producers have said the money will finish the project in time for premiering at the Sea Otter Classic next spring.</p>
<p>In case you missed it, here&#8217;s the trailer —</p>
<p><object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/3ggRsKMrh6o?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/3ggRsKMrh6o?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object></p>
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