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	<title>Bike Intelligencer &#187; Bike business</title>
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	<link>http://bikeintelligencer.com</link>
	<description>All bike, all the time</description>
	<lastBuildDate>Sat, 04 May 2013 01:18:24 +0000</lastBuildDate>
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		<title>27.5 Shootout: Santa Cruz Bronson and Pivot Firebird Compared</title>
		<link>http://bikeintelligencer.com/2013/04/27-5-shootout-santa-cruz-bronson-and-pivot-firebird-compared/</link>
		<comments>http://bikeintelligencer.com/2013/04/27-5-shootout-santa-cruz-bronson-and-pivot-firebird-compared/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 02:49:50 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[On The Bike Reviews]]></category>
		<category><![CDATA[Sea Otter]]></category>
		<category><![CDATA[27.5 mountain bike]]></category>
		<category><![CDATA[mountain bike review]]></category>
		<category><![CDATA[Pivot Cycles]]></category>
		<category><![CDATA[pivot firebird 27.5]]></category>
		<category><![CDATA[Santa Cruz Bicycles]]></category>
		<category><![CDATA[santa cruz bronson]]></category>
		<category><![CDATA[Sea Otter Classic 2013]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=5128</guid>
		<description><![CDATA[More bb gun than OK Corral, but a long first look.]]></description>
				<content:encoded><![CDATA[<p><p>
<strong>At the Sea Otter Classic</strong> 2013 we had an opportunity to test ride two new 27.5 bikes: the carbon Bronson — Santa Cruz Bicycles’ latest and one of the showcase bikes of Otter this year — and the Pivot Firebird, modified for 27.5 setup and announced opening day at the festival.</p>
<p><em>[Note we use the term "shootout" advisedly, given our limited time on the bikes. This was more bb gun than OK Corral.]</em></p>
<p>At 26 to 27 pounds for 150mm of travel, the Bronson build was impressive, including ENVE wheels and Maxxis Hi Roller tires along with full XTR. Our bike had a 2&#215;10 drivetrain, although the Santa Cruz booth was displaying the same build with a XX1 (1&#215;11) drivetrain on a Medium it said tipped the scales at 26.5 lbs.</p>
<p>We admittedly couldn’t stretch the Bronson out on Laguna Seca’s fairly docile singletrack. But the ride was long enough to tell us a couple of things.</p>
<p><strong>The geometry of the Bronson</strong> — 67 head, 73 seat angle on a Large — felt a little more upright than we’d like. This is a personal preference of course, but we didn’t feel like the Bronson would be at its best riding aggro, mountain bike park or downhill. It felt closer to an XC bike. Perhaps that’s the crowd Santa Cruz is aiming at, although the aggressive tires indicated otherwise.</p>
<p>The bike climbed better than a 26-er but not nearly as well as a 29er. It felt as you’d expect, a compromise between the two. Although to our mind it was closer to the 26-inch experience than the 29-inch.</p>
<p>On downhill stretches, particularly fast sections, we wanted more travel out of the Bronson. Weirdly — and this could be related to suspension, the geometry, the amount of travel or just our own head games — we’re wondering if the 27.5 category isn’t better suited to longer travel. Just throwing that out there. It’s not a theory we found support for among a few 27.5 riders we interviewed. But to a rider, they were in the 5-8 to 5-10 height range. We run 6-0 and have long monkey arms.</p>
<p><a  href="http://bikeintelligencer.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-21-at-7.41.04-PM.png" class="thickbox no_icon" rel="gallery-5128" title="Screen Shot 2013-04-21 at 7.41.04 PM"><img src="http://bikeintelligencer.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-21-at-7.41.04-PM-150x150.png" alt="Screen Shot 2013-04-21 at 7.41.04 PM" width="150" height="150" class="alignleft size-thumbnail wp-image-5130" /></a></p>
<p><strong>To confirm our theory,</strong> the Pivot Firebird 27.5 felt more comfortable to us. You sink down in the 6.6-inches of travel as with the conventional Firebird. But the bigger hoops and slacker angles (66 degrees via a Pivot custom angled headset on a Large, 71.5 seat angle) give you a new dimension of versatility, speed and handling. For a taller rider, the Firebird 27.5 actually adds a noticeable degree of stability and centered-ness.</p>
<p>This all held true despite the Firebird being heavier, at 31.5 pounds, and aluminum, not as responsive as carbon. But neither of those factors count for much when you point the rig downhill.</p>
<p>The caveat being that we only rode the thing briefly around the midway, doing mostly stutter stops and starts, wheelies and track stands. Having lots of fun, but hardly testing it. Pivot did not have a build ready to take out on the trails. (Pivot offers an extensive demo program and expects to have Firebird 27.5s ready to roll in mid-May.)</p>
<p>With all that said, we admit to not quite getting the 27.5 category. It feels like half a loaf. If you want the advantages of a larger platform, why not go to 29? The only rationale that makes sense to us is rider height. There may be a sweet spot where 27.5 is just right for the shorter among us who find 29ers too angular. For someone our height, it may not be dramatic enough to warrant the commitment to a whole platform.</p>
<p><strong>For another view on the Bronson,</strong> check out <a  href="http://reviews.mtbr.com/revealed-santa-cruz-bronson-bike" title="Plusher than we found">Francis’ take</a> on MTBR.com. Francis found more plushness to the Bronson than we did. It’s also worth noting he’s 5-8. But he had considerable more time on the Bronson than we did, and puts it in the context of other 27.5 (650b) bikes. (It omits the Firebird, however, having been written before the 27.5’s release.)</p>
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		<title>Wahoo Fitness at Sea Otter Classic 2013</title>
		<link>http://bikeintelligencer.com/2013/04/wahoo-fitness-at-sea-otter-classic-2013/</link>
		<comments>http://bikeintelligencer.com/2013/04/wahoo-fitness-at-sea-otter-classic-2013/#comments</comments>
		<pubDate>Sun, 21 Apr 2013 03:54:39 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[bike trainer]]></category>
		<category><![CDATA[iPhone fitness app]]></category>
		<category><![CDATA[sea otter classic]]></category>
		<category><![CDATA[Sea Otter Classic 2013]]></category>
		<category><![CDATA[stationary bicycle]]></category>
		<category><![CDATA[Wahoo Fitness]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=5124</guid>
		<description><![CDATA[A whole new digitally driven world for managing fitness levels.]]></description>
				<content:encoded><![CDATA[<p><p>
<strong>Have you checked out</strong> what’s going on over at Wahoo Fitness? We had the chance to stop by the <a  href="http://www.wahoofitness.com/" title="Where Wahooligans invent the future">Atlanta-based company’s</a> booth at the Sea Otter Classic 2013 and get the full rundown from Eric Stobin, national sales manager. (See video below.)</p>
<p>If you train seriously, you know how important numbers become. Heartbeat. VO2 max. Caloric output. RPM. MPH. Distance. Time. Comparables.</p>
<p>All these things are quantifiable. But it can be a real pain to track them.</p>
<p><strong>Wahoo Fitness is</strong> cracking that nut. Using not separate dedicated devices but instead recent iterations of the iPhone, iPad or iPad mini, Wahoo Fitness melds data from its own devices and apps with other smart device apps to provide a comprehensive statistical overview of your workout or training sessions. Examples of compatible apps include Strava, iRunner, MapMyWalk, MapMyDOGWALK, MotionX GPS, TargetWeight and on and on. (The Wahoo Fitness Web site <a  href="http://www.wahoofitness.com/Apps/Apps.asp" title="Open API makes it possible">provides a slew</a> of them.)</p>
<p>Wahoo Fitness covers the gamut of athletic activities: Cycling, running, walking, hiking. There’s even a “Balance Smartphone Scale” that tracks weight loss or gain and BMI. (As Bicycling magazine put it, the bathroom scale trumps all other data points.)</p>
<p>Wahoo makes a variety of iDevice, bluetooth-capable devices for monitoring fitness. Including: the “RFLKT” bike computer (mountable on handlebars). The KICKR PowerTrainer featured in the video below. The SmartPhone Scale. An armband, a heart rate strap and a speed/cadence sensor.</p>
<p><strong>We’re still taking in</strong> the incredible array of Wahoo Fitness capabilities. But recalling the days of clunky monochromatic displays and awkward bike rollers or stationary cycles, where the number of soaked towels was the best indicator of workout effectiveness, we can appreciate how digital technology in Wahoo’s ingenious hands is creating a whole new world for managing fitness athletics.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/A2PaUGKHN_Q" frameborder="0" allowfullscreen></iframe></p>
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		<title>Chris Cocalis of Pivot Cycles: Sea Otter 2013 Interview</title>
		<link>http://bikeintelligencer.com/2013/04/chris-cocalis-of-pivot-cycles-sea-otter-2013-interview/</link>
		<comments>http://bikeintelligencer.com/2013/04/chris-cocalis-of-pivot-cycles-sea-otter-2013-interview/#comments</comments>
		<pubDate>Sat, 20 Apr 2013 04:34:01 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Personalities]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=5118</guid>
		<description><![CDATA["We're always working on something new."]]></description>
				<content:encoded><![CDATA[<p>At the Sea Otter Classic 2013 we had the opportunity to interview Pivot Cycles founder Chris Cocalis, one of the cycling industry’s leading innovators and designers. Chris talked at length about Pivot’s latest, the Firebird 27.5, announced just the day before. Check out his comments toward the end of the video on a potential carbon 27.5 designed from the ground floor up.</p>
<p>Although there weren’t any demo bikes in my size Large, I did the parking lot test on a Medium and was struck by a couple of things.</p>
<p>First, it’s by far the plushest 27.5 bike I’ve encountered. With 6.6 inches of rear travel and the DW-link, it has that nice Barcalounger feel to it when you sit back. Most of the other 650b/27.5 bikes are in the 6-inch range, including the attention-getting new Bronson carbon from Santa Cruz.</p>
<p>Second, for all its plushness it handled really well. The 14.1-inch bottom bracket, 66.5-degree head angle and short rear triangle gave it a flickability I would not have expected, and have not found, in larger wheel sizes.</p>
<p>It made me wonder if longer travel isn’t the geometric “sweet spot” for the 27.5 wheel size. Shorter travel just doesn’t accentuate the larger wheel size enough, diminishing its versatility, in my experience anyway. I spoke with several experienced 650b/27.5 riders, and most were on the shorter-travel, cross-country side of the equation. They also tended to be a bit shorter than me — 5-9 and 5-10 range.</p>
<p>I’ll look forward to demo-ing a Large when they become available. For now, Chris gives the full rundown on Pivot’s new Firebird 27.5 in this interview.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/bN_eTsRfnq8" frameborder="0" allowfullscreen></iframe></p>
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		<title>The 29er Conundrum: Revolution or Acquired Taste?</title>
		<link>http://bikeintelligencer.com/2012/03/the-29er-conundrum-revolution-or-acquired-taste/</link>
		<comments>http://bikeintelligencer.com/2012/03/the-29er-conundrum-revolution-or-acquired-taste/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 15:17:56 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[29er]]></category>
		<category><![CDATA[29er versus 26er]]></category>
		<category><![CDATA[michael mccalla]]></category>
		<category><![CDATA[mountain flyer magazine]]></category>
		<category><![CDATA[niner mountain bike]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=5073</guid>
		<description><![CDATA[A test shows no quantifiable difference in performance between a 29er and 26er.]]></description>
				<content:encoded><![CDATA[<p><br /><br /></p>
<p><strong>Every year at the start of the bike season</strong> (around springtime), manufacturers put out the theme for the year&#8217;s merchandising push.</p>
<p>This year it seems to be: 29ers are here to stay. So get yours now!</p>
<p>(There&#8217;s a subtext as well, which is: Get ready for the 650b Revolution! 650b being the tire size splitting the difference between the standard 26er and the 29er.)</p>
<p>We at <em>BikeIntelligencer</em> have puzzled over all the hot talk re 29ers since it first stirred the pot back in the day. We in fact had the pleasure of riding with a WTB (Wilderness Trail Bikes) 29er pioneer a decade ago on Sunday morning rides with Keith Denebeim&#8217;s Tam Valley Bike Club.</p>
<p>Over the years we&#8217;ve seen a number of friends, colleagues and riders we respect get 29ers for their main steed. And here&#8217;s the bottom line: Nearly all have gone back to 26ers.</p>
<p><strong>The exceptions have been folks</strong> falling into 3 categories:</p>
<p>1. They are sponsored riders paid in part to promote bikes that happen to be 29ers.</p>
<p>2. Their favorite rides are tailor made for &#8216;niners.</p>
<p>3. They are tall.</p>
<p>The other folks — the ones who bought 29ers with their own hard-earned cash just to see what the buzz was all about — have just about to a rider abandoned or shelved the big wheels.</p>
<p><strong>When we ask them why,</strong> we get a surprising variety of answers. But they all militate toward a common theme, which is: Lack of versatility. 29ers are great bikes for certain specific purposes, which can include racing but mostly involve classic cross-country (XC) singletrack.</p>
<p>The problem is, most riders don&#8217;t ride just XC. Most riders in fact do a lot more with trail riding (aggressive-trail, freeriding, or downhill), where things like maneuverability, quickness and handling are paramount. It may seem like a joke to point it out, but so far 29ers haven&#8217;t made it big in slope style, 4-cross, enduro or downhill competitions. They aren&#8217;t even the bike of choice in World Cup XC events, although some riders have done well on them.</p>
<p>We go up to Whistler every summer and have yet to see much evidence of a 29er boom there. Out on the trails in NorCal this summer-like winter, we have noticed an uptick in 29ers. But they&#8217;re hardly a threat to displace conventional mountain bikes.</p>
<p><strong>We stopped and chatted</strong> with the owner of a spanking new 29er on the climb up Mount Tam a month ago. Why had he gotten a &#8216;niner? &#8220;Curiosity.&#8221; What did he think so far. &#8220;It&#8217;s…OK.&#8221; It was hardly a ringing endorsement, although he did say he&#8217;d not had enough ride time to adequately evaluate it.</p>
<p>Another facet of the &#8216;niner buzz that frustrates us is the broad generalizing about the bikes with little quantitative basis. Commentary after promo commentary hints that the bigger tires make riding over obstacles easier, forward momentum stronger and ride stability greater. While those may be observationally true, we have yet to see any scientific substantiation.</p>
<p>In that vein, we were intrigued to see the 29er versus 26er shootout in the most recent (<a  href="http://itunes.apple.com/us/app/mountain-flyer-magazine/id498195568?mt=8">No. 23</a>) issue of Mountain Flyer magazine by racer Michael McCalla, who compared similarly set up bikes over a variety of terrains for time and power output (wattage).</p>
<p><strong>McCalla&#8217;s startling conclusion:</strong> No quantifiable difference between the two. Interestingly, McCalla experienced the same feedback that 29er evangelists promote regarding ride feel. But none of it translated into any actual ride advantage.</p>
<p>McCalla&#8217;s findings may have surprised us, but they mirror our own reaction to 29ers. We&#8217;ve ridden fully rigid, hardtail and full suspension versions of 29ers and always had the same response. They feel great for the first hour or so. Then they feel OK. Not long after, their idiosyncrasies start to make us hanker for our familiar mount.</p>
<p>We do think that 29ers are great for taller riders (6&#8217;2&#8243; and above). A big powerful guy like Dejay Birtch thrives on a Niner, and not just because the Niner brand sponsors him. We can see why the (tall) maestro, Gary Fisher, was so stoked at the idea in the first place.</p>
<p><strong>And for specific terrain</strong> — flowy, not-too twisty or technical singletrack — 29ers are a hoot for just about anybody. But are you gonna do drops or hucks and jumps on a 29er? Is a 29er suited for your favorite downhill? And what about having to buy spare 29er everythings, like wheels and tires and tubes? Ka-ching!</p>
<p>We&#8217;re firmly in the camp of &#8220;to each his (or her) own.&#8221; Just because we don&#8217;t ride 29ers doesn&#8217;t mean we hate them.</p>
<p>But when someone starts talking 29er Jesus to us, we have to smile and shake our heads. They&#8217;re just wasting their time.</p>
<p>A friend of ours, citing the Church of Big Hoops, put it well in a modified Christian hymn. Feel free to sing along!</p>
<p><em>Hoop of ages, spin for me<br />
For a slightly higher fee.<br />
Though the weight is kinda high<br />
And the roll out burns the thigh.</p>
<p>29ers rule the day<br />
Just get in the line and pay!</em></p>
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		<title>Roaring Mouse Cycles: New shop opens Saturday!</title>
		<link>http://bikeintelligencer.com/2011/01/roaring-mouse-cycles-new-shop-opens-saturday/</link>
		<comments>http://bikeintelligencer.com/2011/01/roaring-mouse-cycles-new-shop-opens-saturday/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 20:50:24 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[chris lane roaring mouse cycles]]></category>
		<category><![CDATA[favorite bike shops]]></category>
		<category><![CDATA[Roaring Mouse Cycles]]></category>
		<category><![CDATA[san francisco bike shops]]></category>
		<category><![CDATA[top rated bike shops]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4958</guid>
		<description><![CDATA[One of America's best bike shops makes the big move to a scenic and historic location.]]></description>
				<content:encoded><![CDATA[<p><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/Mousebest.jpg" class="thickbox no_icon" rel="gallery-4958" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/Mousebest-150x150.jpg" alt="" title="Mousebest" width="150" height="150" class="alignleft size-thumbnail wp-image-4968" /></a><strong>One of our favorite bike shops anywhere</strong>, Roaring Mouse Cycles, is moving its operation from the Sunset District (Irving Street) over to spacious and scenic Crissy Field, right on the bay in the shadow of the Golden Gate Bridge.<br />
<div id="attachment_4966" class="wp-caption alignright" style="width: 235px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/RoaringMouseChris.jpg" class="thickbox no_icon" rel="gallery-4958" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/RoaringMouseChris-225x300.jpg" alt="" title="RoaringMouseChris" width="225" height="300" class="size-medium wp-image-4966" /></a><p class="wp-caption-text">Chris Lane in former tight quarters</p></div><br />
The big day is this Saturday (January 15th)! The place to be: 934 Old Mason Street, the main drag at Crissy. But please note: The Web gives the wrong location! That&#8217;s because the historic aircraft hanger that RM is converting has been in mothballs, so its street address was not kept current. To get to RM, just head down Old Mason toward the Golden Gate Bridge and it&#8217;ll be there on your left.<br />
<div id="attachment_4964" class="wp-caption alignleft" style="width: 235px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/PaulTitusMouse1.jpg" class="thickbox no_icon" rel="gallery-4958" title="Back in the day, with my new Titus HCR"><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/PaulTitusMouse1-225x300.jpg" alt="Back in the day, with my new Titus HCR" title="RoaringMouseIrvingTitus" width="225" height="300" class="size-medium wp-image-4964" /></a><p class="wp-caption-text">Old Mouse, New Bike, Year 2002</p></div><br />
The new location is by the House of Air and Planet Granite, and it&#8217;s a dynamite spot. Square footage goes from the tightly organized previous shop&#8217;s 1k all the way up to 3k, with lots of window lighting, high ceilings and hanging space. (Unfortunately, the circular staircase did not make the trip.) We&#8217;re looking forward to Charlie Kocornik&#8217;s collection of vintage DH bikes — remember Charlie raced all the time he ran the fondly remembered Vision Cyclery on Stanyan — and do not miss the Morgan with its never-since-duplicated (thank the Lord!) linkage fork and two-shock (you read that right!) rear suspension.</p>
<p>Anyway, here&#8217;s the guided preview from owner and chief guru Chris Lane. Opening day should be a hoot, so make plans to check it out! More on the shop <a  href="http://roaringmousecycles.com/">Web site.</a></p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/LCaR_KDcoWg?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LCaR_KDcoWg?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
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		<title>Is This Bike Worth $50?</title>
		<link>http://bikeintelligencer.com/2010/12/is-this-bike-worth-50/</link>
		<comments>http://bikeintelligencer.com/2010/12/is-this-bike-worth-50/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 06:13:22 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Gary Fisher]]></category>
		<category><![CDATA[ikea christmas bikes]]></category>
		<category><![CDATA[ikea mountain bikes]]></category>
		<category><![CDATA[joe breeze]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4940</guid>
		<description><![CDATA[Ikea's employees get new bikes for Christmas, but are they safe?]]></description>
				<content:encoded><![CDATA[<p><br /><strong>Last year Ikea employees</strong>, for their Christmas bonus, got a $50 gift certificate for a local restaurant.</p>
<p>This year they<a href=" http://www2.tbo.com/content/2010/dec/08/081634/heres-your-bonus-ikea-employees-assembly-required/news-breaking/"> got new bikes</a>.</p>
<p>Now a new bike for Christmas is everyone&#8217;s dream. If you&#8217;re a kid, it&#8217;s the best gift you can get. If you&#8217;re an adult, it brings back fond memories of childhood freedom and exuberance.</p>
<div id="attachment_4944" class="wp-caption alignleft" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/12/ikeabike.jpg" class="thickbox no_icon" rel="gallery-4940" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/12/ikeabike-300x169.jpg" alt="" title="ikeabike" width="300" height="169" class="size-medium wp-image-4944" /></a><p class="wp-caption-text">Ikea's gift bike. Tampa Bay Online photo.</p></div>
<p>Unfortunately, the Ikea bikes do not live up to the dream. We wonder if they&#8217;re even safe to ride.</p>
<p>Although it&#8217;s difficult to do detailed analysis from the photo, these bikes appear to be put together with the proverbial chewing gum and baling wire. The parts are outmoded and cheap. The wheels are undoubtedly flimsy and soft. The cranks look to be stolen from Wal-mart specials.</p>
<p>We&#8217;re most concerned about the integrity of the frame. It looks to be a suspension frame modified to a hardtail — a recipe for disaster. Notice the interrupted seat tube. On a typical hardtail there&#8217;s no reason to cut away the seat tube, and the design of this frame indicates it was initially planned to provide for a shock and pivot setup.</p>
<p>We can&#8217;t see the welds, but the seat stays seem too long and thin to offer the stability and strength that they would on a normal hardtail frame.</p>
<p>Without getting our hands on one and showing it to, say, a Gary Fisher or Joe Breeze, we can&#8217;t say definitively that the Ikea gift bike is a landfill magnet. And we don&#8217;t want to spoil the Christmases of Ikea employees by dissing their rides.</p>
<p>But if it were our choice, we&#8217;d definitely take the $50 instead.</p>
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		<title>Titus Purchased by Little Known Brit Bike Company</title>
		<link>http://bikeintelligencer.com/2010/11/titus-purchased-by-little-known-brit-bike-company/</link>
		<comments>http://bikeintelligencer.com/2010/11/titus-purchased-by-little-known-brit-bike-company/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 20:36:40 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Chris Cocalis]]></category>
		<category><![CDATA[planet x]]></category>
		<category><![CDATA[titus cycles]]></category>
		<category><![CDATA[titus hcr]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4917</guid>
		<description><![CDATA[The bikes will live on even as the name fades into cycling history.]]></description>
				<content:encoded><![CDATA[<p><div id="attachment_4827" class="wp-caption alignleft" style="width: 238px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall.jpg" class="thickbox no_icon" rel="gallery-4917" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall-228x300.jpg" alt="" title="Titus HCR" width="228" height="300" class="size-medium wp-image-4827" /></a><p class="wp-caption-text">Titus bikes once were like a gift from heaven.</p></div>The remaining assets of once-legendary boutique bike maker Titus Cycles have been purchased by <a  href="http://en.wikipedia.org/wiki/Planet_X_%28bike%29">Planet X</a>, a British company known mainly if at all for street bikes in this country.<br /><br /></p>
<p><a  href="http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/">As we noted earlier</a>, Titus had abruptly closed its doors after running out of money after a long descent into poor management, layoffs and lack of tech and marketing focus.</p>
<p>What remains of Titus will probably be picked over by Planet X for tech, patents and miscellaneous inventory.</p>
<p>We&#8217;re sorry to see Titus go but will always cherish our titanium HCR hardtail. A little steel wool to that baby and it looks brand new every time.</p>
<p><a  href="http://www.bikeradar.com/news/article/planet-x-buy-titus-at-auction-28518">More</a> from Bike Radar.</p>
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		<title>Seattle Times: Innovative bike recycling program carves out unique success</title>
		<link>http://bikeintelligencer.com/2010/11/seattle-times-innovative-bike-recycling-program-carves-out-unique-success/</link>
		<comments>http://bikeintelligencer.com/2010/11/seattle-times-innovative-bike-recycling-program-carves-out-unique-success/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 19:56:17 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[cleanscapes]]></category>
		<category><![CDATA[seattle bicycle recycling]]></category>
		<category><![CDATA[seattle bike works]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4854</guid>
		<description><![CDATA[A Seattle garbage collector comes up with an innovative approach to recycling used bikes.]]></description>
				<content:encoded><![CDATA[<p><br /><strong>It&#8217;s amazing that with all the options</strong> for selling or trading in or otherwise passing along good bikes for others to use, a lot of them wind up going to the transfer station.</p>
<p>From today&#8217;s <em>Seattle Times</em>:</p>
<blockquote><p>A year ago Rodney Watkins, a garbage hauler with CleanScapes, pulled his truck into the North Transfer Station in Seattle and saw one of those very pricey Cannondale bicycles with all its expensive components ready to be dropped into the garbage pit.</p>
<p>Why should perfectly good bikes become trash, Watkins wondered. And then he remembered a movie his children had watched, &#8220;Robots,&#8221; where the chief robot&#8217;s mantra was &#8220;See a need, fill a need.&#8221;</p></blockquote>
<p>That&#8217;s how CleanScapes started a program to recycle bicycles in conjunction with Seattle&#8217;s Bike Works, which takes on used bikes for repair classes, rehab and resale and otherwise getting them back into the transportation matrix.</p>
<p>This works on so many fronts: Landfills have less metal to process, kids learn how to fix bikes, a bike that otherwise would have been destroyed goes on to ride again. It&#8217;s the ultimate win-win-win.</p>
<p><a  href="http://seattletimes.nwsource.com/html/localnews/2013389132_bikerecycling10m.html">More from <em>The Times</em>.</a></p>
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		<title>The Story Behind Titus Bikes’ Demise</title>
		<link>http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/</link>
		<comments>http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 21:54:39 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Chris Cocalis]]></category>
		<category><![CDATA[titus bicycles]]></category>
		<category><![CDATA[titus cycles]]></category>
		<category><![CDATA[titus el guapo]]></category>
		<category><![CDATA[titus switchblade]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4826</guid>
		<description><![CDATA[A high-profile bike maker loses its footing.]]></description>
				<content:encoded><![CDATA[<p><strong>Titus&#8217; announcement yesterday</strong> that it was folding its tent caught even long-time insiders off-guard — but not surprised.</p>
<p>One of Titus&#8217; most stalwart dealers, Roaring Mouse Cycles in San Francisco, heard about the liquidation via press release like the rest of us. A couple of other Titus shops contacted by <em>Bike Intelligencer</em> had not even been notified.<br />
<div id="attachment_4827" class="wp-caption alignleft" style="width: 238px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall.jpg" class="thickbox no_icon" rel="gallery-4826" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall-228x300.jpg" alt="" title="Titus HCR" width="228" height="300" class="size-medium wp-image-4827" /></a><p class="wp-caption-text">Our Titus HCR the day we bought it.</p></div><br />
Still, most said it was a matter of handwriting on the wall. As bad as the economy is, with high-end boutique bike makers like Titus taking the brunt of it, insiders say most of Titus&#8217; downfall was its own doing.</p>
<p>Foremost was forcing out Titus&#8217; founder, Chris Cocalis, in 2006. Cocalis landed on his feet of course, founding Pivot Cycles. But his acumen, contacts and reputation were never something that Titus could replace. It&#8217;s impossible to say how many core and potential Titus customers Cocalis took with him, but a review of the MTBR.com <a  href="http://forums.mtbr.com/showthread.php?t=206819">forums</a> revealed considerable name loyalty.</p>
<p>Post-Cocalis, Titus was left mainly to ride out its brand name without coming up with true innovation or a feel for where markets were headed. It dropped the SwitchBlade, its best-known (and most popular) bike ever, and was slow to adapt to the freeride revolution. The El Guapo had potential but took a couple of tries to get right. The same was true of Titus&#8217; 29er full-suspension model, the Rockstar.<br />
<div id="attachment_4830" class="wp-caption alignright" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/switchblade2_020704_400pix.jpg" class="thickbox no_icon" rel="gallery-4826" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/switchblade2_020704_400pix-300x199.jpg" alt="" title="switchblade2_020704_400pix" width="300" height="199" class="size-medium wp-image-4830" /></a><p class="wp-caption-text">RIP Switchblade. Photo courtesy GalbraithMt.com.</p></div><br />
There were reports of overproduction and bike dumping, the kiss of death for a niche player. Titus marketing, traditionally a strong point, suffered under budget cuts and lack of a marquee model or two to focus on.</p>
<p>&#8220;They tried to cover too many bases without really shining at any one thing,&#8221; noted a Seattle dealer, Adam Schaeffer of Downhill Zone. The road market never really latched onto Titus, and its focus stayed on too-light cross-country and racing bikes long after those markets were usurped by aggressive trail and freeride bikes, Schaeffer added.</p>
<p>Dealers said they will continue to support Titus as long as they can get parts. Sean Ramirez at Roaring Mouse said the hope is Titus will get purchased and supported by another company, but that may be wishful thinking in a down economy.</p>
<p>We have a Titus we purchased from Roaring Mouse nearly a decade ago but count ourselves lucky: It&#8217;s a titanium hardtail, built Cocalis-tough, and not likely to need attention. Owners of full-suspension models may face increasingly uphill battles getting replacement parts, and God help the Titus owner who breaks a rear triangle or tube butting.</p>
<p><a  href="http://www.mbaction.com/ME2/dirmod.asp?sid=&#038;nm=&#038;type=news&#038;mod=News&#038;mid=9A02E3B96F2A415ABC72CB5F516B4C10&#038;tier=3&#038;nid=E1F8C52C9EC6473088428236C86D0E3A">More</a> from Jimmy Mac at <em>Mountain Bike Action</em>.</p>
]]></content:encoded>
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		<title>RIP Mountain Bike magazine</title>
		<link>http://bikeintelligencer.com/2010/10/rip-mountain-bike-magazine/</link>
		<comments>http://bikeintelligencer.com/2010/10/rip-mountain-bike-magazine/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 03:16:04 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Bicycling magazine]]></category>
		<category><![CDATA[captain dondo]]></category>
		<category><![CDATA[dan koeppel hug the bunny]]></category>
		<category><![CDATA[mountain bike magazine]]></category>
		<category><![CDATA[rodale inc.]]></category>
		<category><![CDATA[zapata espinoza]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4674</guid>
		<description><![CDATA[A publishing giant milks a once-great mountain biking magazine dry.]]></description>
				<content:encoded><![CDATA[<p>Rodale Inc. has announced that it will no longer publish <em>Mountain Bike</em> magazine, one of the former Big Three of mountain biking publications whose doom was sealed when Rodale ended its publication as a standalone in 2003.</p>
<p>Rodale continued to offer <em>Mountain Bike</em> at the ludicrous and unsustainable rate of six issues a year — included with a subscription to <em>Bicycling</em> — but the publishing giant&#8217;s heart was obviously never in it. It always seemed like a weak cousin to <em>Bicycling</em>, which we&#8217;ve never cared much for either.<br />
<a  href="http://bikeintelligencer.com/wp-content/uploads/2010/10/books.jpg" class="thickbox no_icon" rel="gallery-4674" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/10/books.jpg" alt="" title="books" width="128" height="171" class="alignleft size-full wp-image-4676" /></a><br />
Rodale purchased the mag in 1987 and supported it well in its heyday during the 1990s. <em>Mountain Bike</em> had some great writers, including <a  href="http://en.wikipedia.org/wiki/Zapata_Espinoza">Zap</a> (Zapata Espinoza) and <a  href="http://captaindondo.com/cd/?page_id=13">Captain Dondo</a>. Another favorite was <a  href="http://books.google.com/books?id=ZsQDAAAAMBAJ&#038;pg=PA44&#038;lpg=PA44&#038;dq=donuts+mountain+bike+magazine+columnist+known+for&#038;source=bl&#038;ots=ET1NiJ-7Tn&#038;sig=tt-ly69KE6xPM2AqBQ0YBjO3z8M&#038;hl=en&#038;ei=_UPGTMSVFZCosAOw4sCJDQ&#038;sa=X&#038;oi=book_result&#038;ct=result&#038;resnum=1&#038;ved=0CBMQ6AEwAA#v=onepage&#038;q&#038;f=false">Dan Koeppel</a> and his long-running &#8220;Hug the Bunny&#8221; column.</p>
<p>Dondo moved on, Zap was fired, &#8220;Hug the Bunny&#8221; disappeared and <em>Mountain Bike</em> became simply a way to sucker mtb addicts like ourselves into subscribing to the lamentably bland <em>Bicycling</em> magazine.</p>
<p>Which means that Rodale&#8217;s pledge to &#8220;fold the contents&#8221; of <em>Mountain Bike</em> into <em>Bicycling</em> is pretty much empty talk, similarly aimed at snagging mtbers into staying with <em>Bicycling</em>.</p>
<p>We doubt the ploy will work, particularly since we doubt its sincerity in the first place. Lesson No. 1 of publishing is that you can&#8217;t get rid of the good writers and expect readers to hang around just for the ads.</p>
<p>Instead our suspicion is that Rodale has folded <em>Mountain Bike</em> simply because the magazine business is on its last legs. Our inbox just recorded an email from Rodale offering <em>Bicycling</em> at $5 a year for 11 issues. That smacks of desperation to us.</p>
<p><em>Mountain Bike</em> lasted a quarter of a century and took us through the sport&#8217;s salad days with literary acumen and grace. Its Rodale incarnation, albeit anemic and lackluster compared with its predecessor, will nonetheless be missed.</p>
<p><a  href="http://www.bicycleretailer.com/news/newsDetail/4691.html">Further info</a> from <em>Bicycle Retailer</em>.</p>
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