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	<title>Bike Intelligencer &#187; Bike business</title>
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	<link>http://bikeintelligencer.com</link>
	<description>All bike, all the time</description>
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		<title>Roaring Mouse Cycles: New shop opens Saturday!</title>
		<link>http://bikeintelligencer.com/2011/01/roaring-mouse-cycles-new-shop-opens-saturday/</link>
		<comments>http://bikeintelligencer.com/2011/01/roaring-mouse-cycles-new-shop-opens-saturday/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 20:50:24 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[chris lane roaring mouse cycles]]></category>
		<category><![CDATA[favorite bike shops]]></category>
		<category><![CDATA[Roaring Mouse Cycles]]></category>
		<category><![CDATA[san francisco bike shops]]></category>
		<category><![CDATA[top rated bike shops]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4958</guid>
		<description><![CDATA[One of America's best bike shops makes the big move to a scenic and historic location.]]></description>
			<content:encoded><![CDATA[<p><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/Mousebest.jpg" class="thickbox no_icon" rel="gallery-4958" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/Mousebest-150x150.jpg" alt="" title="Mousebest" width="150" height="150" class="alignleft size-thumbnail wp-image-4968" /></a><strong>One of our favorite bike shops anywhere</strong>, Roaring Mouse Cycles, is moving its operation from the Sunset District (Irving Street) over to spacious and scenic Crissy Field, right on the bay in the shadow of the Golden Gate Bridge.<br />
<div id="attachment_4966" class="wp-caption alignright" style="width: 235px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/RoaringMouseChris.jpg" class="thickbox no_icon" rel="gallery-4958" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/RoaringMouseChris-225x300.jpg" alt="" title="RoaringMouseChris" width="225" height="300" class="size-medium wp-image-4966" /></a><p class="wp-caption-text">Chris Lane in former tight quarters</p></div><br />
The big day is this Saturday (January 15th)! The place to be: 934 Old Mason Street, the main drag at Crissy. But please note: The Web gives the wrong location! That&#8217;s because the historic aircraft hanger that RM is converting has been in mothballs, so its street address was not kept current. To get to RM, just head down Old Mason toward the Golden Gate Bridge and it&#8217;ll be there on your left.<br />
<div id="attachment_4964" class="wp-caption alignleft" style="width: 235px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2011/01/PaulTitusMouse1.jpg" class="thickbox no_icon" rel="gallery-4958" title="Back in the day, with my new Titus HCR"><img src="http://bikeintelligencer.com/wp-content/uploads/2011/01/PaulTitusMouse1-225x300.jpg" alt="Back in the day, with my new Titus HCR" title="RoaringMouseIrvingTitus" width="225" height="300" class="size-medium wp-image-4964" /></a><p class="wp-caption-text">Old Mouse, New Bike, Year 2002</p></div><br />
The new location is by the House of Air and Planet Granite, and it&#8217;s a dynamite spot. Square footage goes from the tightly organized previous shop&#8217;s 1k all the way up to 3k, with lots of window lighting, high ceilings and hanging space. (Unfortunately, the circular staircase did not make the trip.) We&#8217;re looking forward to Charlie Kocornik&#8217;s collection of vintage DH bikes — remember Charlie raced all the time he ran the fondly remembered Vision Cyclery on Stanyan — and do not miss the Morgan with its never-since-duplicated (thank the Lord!) linkage fork and two-shock (you read that right!) rear suspension.</p>
<p>Anyway, here&#8217;s the guided preview from owner and chief guru Chris Lane. Opening day should be a hoot, so make plans to check it out! More on the shop <a  href="http://roaringmousecycles.com/">Web site.</a></p>
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		<item>
		<title>Is This Bike Worth $50?</title>
		<link>http://bikeintelligencer.com/2010/12/is-this-bike-worth-50/</link>
		<comments>http://bikeintelligencer.com/2010/12/is-this-bike-worth-50/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 06:13:22 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Gary Fisher]]></category>
		<category><![CDATA[ikea christmas bikes]]></category>
		<category><![CDATA[ikea mountain bikes]]></category>
		<category><![CDATA[joe breeze]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4940</guid>
		<description><![CDATA[Ikea's employees get new bikes for Christmas, but are they safe?]]></description>
			<content:encoded><![CDATA[<p><br /><strong>Last year Ikea employees</strong>, for their Christmas bonus, got a $50 gift certificate for a local restaurant.</p>
<p>This year they<a href=" http://www2.tbo.com/content/2010/dec/08/081634/heres-your-bonus-ikea-employees-assembly-required/news-breaking/"> got new bikes</a>.</p>
<p>Now a new bike for Christmas is everyone&#8217;s dream. If you&#8217;re a kid, it&#8217;s the best gift you can get. If you&#8217;re an adult, it brings back fond memories of childhood freedom and exuberance.</p>
<div id="attachment_4944" class="wp-caption alignleft" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/12/ikeabike.jpg" class="thickbox no_icon" rel="gallery-4940" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/12/ikeabike-300x169.jpg" alt="" title="ikeabike" width="300" height="169" class="size-medium wp-image-4944" /></a><p class="wp-caption-text">Ikea's gift bike. Tampa Bay Online photo.</p></div>
<p>Unfortunately, the Ikea bikes do not live up to the dream. We wonder if they&#8217;re even safe to ride.</p>
<p>Although it&#8217;s difficult to do detailed analysis from the photo, these bikes appear to be put together with the proverbial chewing gum and baling wire. The parts are outmoded and cheap. The wheels are undoubtedly flimsy and soft. The cranks look to be stolen from Wal-mart specials.</p>
<p>We&#8217;re most concerned about the integrity of the frame. It looks to be a suspension frame modified to a hardtail — a recipe for disaster. Notice the interrupted seat tube. On a typical hardtail there&#8217;s no reason to cut away the seat tube, and the design of this frame indicates it was initially planned to provide for a shock and pivot setup.</p>
<p>We can&#8217;t see the welds, but the seat stays seem too long and thin to offer the stability and strength that they would on a normal hardtail frame.</p>
<p>Without getting our hands on one and showing it to, say, a Gary Fisher or Joe Breeze, we can&#8217;t say definitively that the Ikea gift bike is a landfill magnet. And we don&#8217;t want to spoil the Christmases of Ikea employees by dissing their rides.</p>
<p>But if it were our choice, we&#8217;d definitely take the $50 instead.</p>
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		<item>
		<title>Titus Purchased by Little Known Brit Bike Company</title>
		<link>http://bikeintelligencer.com/2010/11/titus-purchased-by-little-known-brit-bike-company/</link>
		<comments>http://bikeintelligencer.com/2010/11/titus-purchased-by-little-known-brit-bike-company/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 20:36:40 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Chris Cocalis]]></category>
		<category><![CDATA[planet x]]></category>
		<category><![CDATA[titus cycles]]></category>
		<category><![CDATA[titus hcr]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4917</guid>
		<description><![CDATA[The bikes will live on even as the name fades into cycling history.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_4827" class="wp-caption alignleft" style="width: 238px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall.jpg" class="thickbox no_icon" rel="gallery-4917" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall-228x300.jpg" alt="" title="Titus HCR" width="228" height="300" class="size-medium wp-image-4827" /></a><p class="wp-caption-text">Titus bikes once were like a gift from heaven.</p></div>The remaining assets of once-legendary boutique bike maker Titus Cycles have been purchased by <a  href="http://en.wikipedia.org/wiki/Planet_X_%28bike%29">Planet X</a>, a British company known mainly if at all for street bikes in this country.<br /><br /></p>
<p><a  href="http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/">As we noted earlier</a>, Titus had abruptly closed its doors after running out of money after a long descent into poor management, layoffs and lack of tech and marketing focus.</p>
<p>What remains of Titus will probably be picked over by Planet X for tech, patents and miscellaneous inventory.</p>
<p>We&#8217;re sorry to see Titus go but will always cherish our titanium HCR hardtail. A little steel wool to that baby and it looks brand new every time.</p>
<p><a  href="http://www.bikeradar.com/news/article/planet-x-buy-titus-at-auction-28518">More</a> from Bike Radar.</p>
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		<title>Seattle Times: Innovative bike recycling program carves out unique success</title>
		<link>http://bikeintelligencer.com/2010/11/seattle-times-innovative-bike-recycling-program-carves-out-unique-success/</link>
		<comments>http://bikeintelligencer.com/2010/11/seattle-times-innovative-bike-recycling-program-carves-out-unique-success/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 19:56:17 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[cleanscapes]]></category>
		<category><![CDATA[seattle bicycle recycling]]></category>
		<category><![CDATA[seattle bike works]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4854</guid>
		<description><![CDATA[A Seattle garbage collector comes up with an innovative approach to recycling used bikes.]]></description>
			<content:encoded><![CDATA[<p><br /><strong>It&#8217;s amazing that with all the options</strong> for selling or trading in or otherwise passing along good bikes for others to use, a lot of them wind up going to the transfer station.</p>
<p>From today&#8217;s <em>Seattle Times</em>:</p>
<blockquote><p>A year ago Rodney Watkins, a garbage hauler with CleanScapes, pulled his truck into the North Transfer Station in Seattle and saw one of those very pricey Cannondale bicycles with all its expensive components ready to be dropped into the garbage pit.</p>
<p>Why should perfectly good bikes become trash, Watkins wondered. And then he remembered a movie his children had watched, &#8220;Robots,&#8221; where the chief robot&#8217;s mantra was &#8220;See a need, fill a need.&#8221;</p></blockquote>
<p>That&#8217;s how CleanScapes started a program to recycle bicycles in conjunction with Seattle&#8217;s Bike Works, which takes on used bikes for repair classes, rehab and resale and otherwise getting them back into the transportation matrix.</p>
<p>This works on so many fronts: Landfills have less metal to process, kids learn how to fix bikes, a bike that otherwise would have been destroyed goes on to ride again. It&#8217;s the ultimate win-win-win.</p>
<p><a  href="http://seattletimes.nwsource.com/html/localnews/2013389132_bikerecycling10m.html">More from <em>The Times</em>.</a></p>
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		<title>The Story Behind Titus Bikes’ Demise</title>
		<link>http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/</link>
		<comments>http://bikeintelligencer.com/2010/11/the-story-behind-titus-bikes-demise/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 21:54:39 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Chris Cocalis]]></category>
		<category><![CDATA[titus bicycles]]></category>
		<category><![CDATA[titus cycles]]></category>
		<category><![CDATA[titus el guapo]]></category>
		<category><![CDATA[titus switchblade]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4826</guid>
		<description><![CDATA[A high-profile bike maker loses its footing.]]></description>
			<content:encoded><![CDATA[<p><strong>Titus&#8217; announcement yesterday</strong> that it was folding its tent caught even long-time insiders off-guard — but not surprised.</p>
<p>One of Titus&#8217; most stalwart dealers, Roaring Mouse Cycles in San Francisco, heard about the liquidation via press release like the rest of us. A couple of other Titus shops contacted by <em>Bike Intelligencer</em> had not even been notified.<br />
<div id="attachment_4827" class="wp-caption alignleft" style="width: 238px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall.jpg" class="thickbox no_icon" rel="gallery-4826" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/TiSunSmall-228x300.jpg" alt="" title="Titus HCR" width="228" height="300" class="size-medium wp-image-4827" /></a><p class="wp-caption-text">Our Titus HCR the day we bought it.</p></div><br />
Still, most said it was a matter of handwriting on the wall. As bad as the economy is, with high-end boutique bike makers like Titus taking the brunt of it, insiders say most of Titus&#8217; downfall was its own doing.</p>
<p>Foremost was forcing out Titus&#8217; founder, Chris Cocalis, in 2006. Cocalis landed on his feet of course, founding Pivot Cycles. But his acumen, contacts and reputation were never something that Titus could replace. It&#8217;s impossible to say how many core and potential Titus customers Cocalis took with him, but a review of the MTBR.com <a  href="http://forums.mtbr.com/showthread.php?t=206819">forums</a> revealed considerable name loyalty.</p>
<p>Post-Cocalis, Titus was left mainly to ride out its brand name without coming up with true innovation or a feel for where markets were headed. It dropped the SwitchBlade, its best-known (and most popular) bike ever, and was slow to adapt to the freeride revolution. The El Guapo had potential but took a couple of tries to get right. The same was true of Titus&#8217; 29er full-suspension model, the Rockstar.<br />
<div id="attachment_4830" class="wp-caption alignright" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/11/switchblade2_020704_400pix.jpg" class="thickbox no_icon" rel="gallery-4826" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/11/switchblade2_020704_400pix-300x199.jpg" alt="" title="switchblade2_020704_400pix" width="300" height="199" class="size-medium wp-image-4830" /></a><p class="wp-caption-text">RIP Switchblade. Photo courtesy GalbraithMt.com.</p></div><br />
There were reports of overproduction and bike dumping, the kiss of death for a niche player. Titus marketing, traditionally a strong point, suffered under budget cuts and lack of a marquee model or two to focus on.</p>
<p>&#8220;They tried to cover too many bases without really shining at any one thing,&#8221; noted a Seattle dealer, Adam Schaeffer of Downhill Zone. The road market never really latched onto Titus, and its focus stayed on too-light cross-country and racing bikes long after those markets were usurped by aggressive trail and freeride bikes, Schaeffer added.</p>
<p>Dealers said they will continue to support Titus as long as they can get parts. Sean Ramirez at Roaring Mouse said the hope is Titus will get purchased and supported by another company, but that may be wishful thinking in a down economy.</p>
<p>We have a Titus we purchased from Roaring Mouse nearly a decade ago but count ourselves lucky: It&#8217;s a titanium hardtail, built Cocalis-tough, and not likely to need attention. Owners of full-suspension models may face increasingly uphill battles getting replacement parts, and God help the Titus owner who breaks a rear triangle or tube butting.</p>
<p><a  href="http://www.mbaction.com/ME2/dirmod.asp?sid=&#038;nm=&#038;type=news&#038;mod=News&#038;mid=9A02E3B96F2A415ABC72CB5F516B4C10&#038;tier=3&#038;nid=E1F8C52C9EC6473088428236C86D0E3A">More</a> from Jimmy Mac at <em>Mountain Bike Action</em>.</p>
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		<item>
		<title>RIP Mountain Bike magazine</title>
		<link>http://bikeintelligencer.com/2010/10/rip-mountain-bike-magazine/</link>
		<comments>http://bikeintelligencer.com/2010/10/rip-mountain-bike-magazine/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 03:16:04 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Bicycling magazine]]></category>
		<category><![CDATA[captain dondo]]></category>
		<category><![CDATA[dan koeppel hug the bunny]]></category>
		<category><![CDATA[mountain bike magazine]]></category>
		<category><![CDATA[rodale inc.]]></category>
		<category><![CDATA[zapata espinoza]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4674</guid>
		<description><![CDATA[A publishing giant milks a once-great mountain biking magazine dry.]]></description>
			<content:encoded><![CDATA[<p>Rodale Inc. has announced that it will no longer publish <em>Mountain Bike</em> magazine, one of the former Big Three of mountain biking publications whose doom was sealed when Rodale ended its publication as a standalone in 2003.</p>
<p>Rodale continued to offer <em>Mountain Bike</em> at the ludicrous and unsustainable rate of six issues a year — included with a subscription to <em>Bicycling</em> — but the publishing giant&#8217;s heart was obviously never in it. It always seemed like a weak cousin to <em>Bicycling</em>, which we&#8217;ve never cared much for either.<br />
<a  href="http://bikeintelligencer.com/wp-content/uploads/2010/10/books.jpg" class="thickbox no_icon" rel="gallery-4674" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/10/books.jpg" alt="" title="books" width="128" height="171" class="alignleft size-full wp-image-4676" /></a><br />
Rodale purchased the mag in 1987 and supported it well in its heyday during the 1990s. <em>Mountain Bike</em> had some great writers, including <a  href="http://en.wikipedia.org/wiki/Zapata_Espinoza">Zap</a> (Zapata Espinoza) and <a  href="http://captaindondo.com/cd/?page_id=13">Captain Dondo</a>. Another favorite was <a  href="http://books.google.com/books?id=ZsQDAAAAMBAJ&#038;pg=PA44&#038;lpg=PA44&#038;dq=donuts+mountain+bike+magazine+columnist+known+for&#038;source=bl&#038;ots=ET1NiJ-7Tn&#038;sig=tt-ly69KE6xPM2AqBQ0YBjO3z8M&#038;hl=en&#038;ei=_UPGTMSVFZCosAOw4sCJDQ&#038;sa=X&#038;oi=book_result&#038;ct=result&#038;resnum=1&#038;ved=0CBMQ6AEwAA#v=onepage&#038;q&#038;f=false">Dan Koeppel</a> and his long-running &#8220;Hug the Bunny&#8221; column.</p>
<p>Dondo moved on, Zap was fired, &#8220;Hug the Bunny&#8221; disappeared and <em>Mountain Bike</em> became simply a way to sucker mtb addicts like ourselves into subscribing to the lamentably bland <em>Bicycling</em> magazine.</p>
<p>Which means that Rodale&#8217;s pledge to &#8220;fold the contents&#8221; of <em>Mountain Bike</em> into <em>Bicycling</em> is pretty much empty talk, similarly aimed at snagging mtbers into staying with <em>Bicycling</em>.</p>
<p>We doubt the ploy will work, particularly since we doubt its sincerity in the first place. Lesson No. 1 of publishing is that you can&#8217;t get rid of the good writers and expect readers to hang around just for the ads.</p>
<p>Instead our suspicion is that Rodale has folded <em>Mountain Bike</em> simply because the magazine business is on its last legs. Our inbox just recorded an email from Rodale offering <em>Bicycling</em> at $5 a year for 11 issues. That smacks of desperation to us.</p>
<p><em>Mountain Bike</em> lasted a quarter of a century and took us through the sport&#8217;s salad days with literary acumen and grace. Its Rodale incarnation, albeit anemic and lackluster compared with its predecessor, will nonetheless be missed.</p>
<p><a  href="http://www.bicycleretailer.com/news/newsDetail/4691.html">Further info</a> from <em>Bicycle Retailer</em>.</p>
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		<item>
		<title>Can Social Networking Help Recover Your Lost Bike?</title>
		<link>http://bikeintelligencer.com/2010/10/can-social-networking-help-recover-your-lost-bike/</link>
		<comments>http://bikeintelligencer.com/2010/10/can-social-networking-help-recover-your-lost-bike/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 21:59:49 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[anti-bike theft]]></category>
		<category><![CDATA[bikerevolution.org]]></category>
		<category><![CDATA[kryptonite]]></category>
		<category><![CDATA[stolen bikes]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4665</guid>
		<description><![CDATA[Using many-to-one to track down a stolen bike.]]></description>
			<content:encoded><![CDATA[<p>Intriguing <a href=" http://www.bikerumor.com/2010/10/22/interbike-2010-kryptonite-wants-to-use-social-media-and-smart-phon/">report</a> from <em>Bike Rumor</em> on Kryptonite&#8217;s new anti-theft bike sticker, containing a QR code which can be easily read by cell phones, cameras, scanners and the like. The QR &#8220;stickers&#8221; are tough little buggers to remove. They can&#8217;t be stripped off in one piece, and the adhesive is rock solid strong. They probably can be defeated, of course (painting them over?), but anything that slows a thief down (most will be too dumb to know what the graffiti-looking QR code really is anyway) is a step in the right direction.</p>
<p>The idea is that anyone could scan a suspected stolen bike (or confirmed stolen for that matter) and upload the info to a common database (<a  href="http://www.bikerevolution.org/">BikeRevolution.org</a>) which can then be accessed by the victim. Anway, worth checking out.</p>
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		<title>Why We Still Love Ray Allen</title>
		<link>http://bikeintelligencer.com/2010/10/why-we-still-love-ray-allen/</link>
		<comments>http://bikeintelligencer.com/2010/10/why-we-still-love-ray-allen/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 15:37:02 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[independent fabrication]]></category>
		<category><![CDATA[ray allen basketball]]></category>
		<category><![CDATA[ray allen corvid]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4582</guid>
		<description><![CDATA[The fomer Seattle Supersonics guard knows how to trick out a bike.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_4583" class="wp-caption alignleft" style="width: 410px"><a  href="http://ifbikesblog.blogspot.com/2010/09/corvid-ray-allen-quetzal.html"><img src="http://bikeintelligencer.com/wp-content/uploads/2010/10/RayAllenBike.jpg" alt="" title="RayAllenBike" width="400" height="290" class="size-full wp-image-4583" /></a><p class="wp-caption-text">In Celtic green of course.</p></div>Former Seattle Supersonics and present Boston Celtics guard Ray Allen looks, at 6-2, pretty small on the basketball court, surrounded by 7-footers. But 6-2 is pretty big on a bike. So why not get a <a  href="http://www.bikerumor.com/2010/10/01/celtics-guard-ray-allens-custom-independent-fabrication-corvid/">custom full-carbon Corvid</a> tricked out by the Boston-suburb folks at Independent Fabrication — with Celtic green highlights, natch.</p>
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		<title>Seattle&#8217;s Noble Bikes Issues First Frame</title>
		<link>http://bikeintelligencer.com/2010/09/seattles-noble-bikes-issues-first-frame/</link>
		<comments>http://bikeintelligencer.com/2010/09/seattles-noble-bikes-issues-first-frame/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 16:19:46 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[Downhill Zone]]></category>
		<category><![CDATA[downhill zone adam schaeffer]]></category>
		<category><![CDATA[mark landsaat]]></category>
		<category><![CDATA[noble bikes]]></category>
		<category><![CDATA[noble bikes f4]]></category>
		<category><![CDATA[seattle bike business]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4371</guid>
		<description><![CDATA[A new bike from a young company attests to Seattle's burgeoning homegrown-bike business.]]></description>
			<content:encoded><![CDATA[<p>A young Seattle mountain bike company has introduced its first frame, a 4-inch-travel racer.</p>
<p><a  href="http://www.noble-bikes.com/index.php">Noble Bikes</a>, based in West Seattle, is the brainchild of Mark Landsaat, an engineer and frame designer who used to work for suspension pioneer Proflex and moved to Seattle from Amsterdam in 2001 to join K2 after the former <a  href="http://www.fundinguniverse.com/company-histories/K2-Inc-Company-History.html">purchased</a> Proflex.</p>
<p>In 2005 he started <a  href="http://www.ardiano.com/index.php">Ardiano Design</a>, a consulting business focused on suspension and carbon-fiber frame design. Still an active racer in the expert category (he raced elite for Proflex/K2), Landsaat decided to build the bike he&#8217;d like to see on the market.</p>
<p>In 2008 he founded Noble, naming his new venture after the popular Noble Knob epic ride near Mount Rainier. To celebrate his new frame&#8217;s debut, Mark rode Corral Pass-Noble Knob-Ranger Creek with a group of friends this past weekend.</p>
<p>The new frame, the F4, retails for $1,495 and is on display at <a  href="http://downhillzone.com/">Downhill Zone</a> in the University District. It features an arresting blue paint job and remarkable detail work, especially on the rockers and pivots. The just-under 6-lb. (actual weight) frame is intended to ride very stiff as you&#8217;d expect from a racer, and touts custom hardware that lends a distinctive look and sense of craftsmanship to the F4, as well as (in the case of the shock) unique performance capabilities.</p>
<p>Noble is also working on a 5-inch trail bike and has longer-travel in mind as well, although Mark stops short of saying it will go head-to-head with the other Seattle-based boutique mountain bike maker, downhill specialist Evil Bikes.</p>
<p>&#8220;They&#8217;re evil, we&#8217;re noble,&#8221; he joked.</p>
<p>We asked Zone&#8217;s owner, Adam Schaeffer, to give us the rundown on the F4 feature set.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/P160vUBZT0s?hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/P160vUBZT0s?hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>Evil Triumphs Over Good at Whistler Crankworx</title>
		<link>http://bikeintelligencer.com/2010/08/evil-triumphs-over-good-at-whistler-crankworx/</link>
		<comments>http://bikeintelligencer.com/2010/08/evil-triumphs-over-good-at-whistler-crankworx/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 18:12:44 +0000</pubDate>
		<dc:creator>Paul Andrews, BI editor</dc:creator>
				<category><![CDATA[Bike business]]></category>
		<category><![CDATA[evil bikes]]></category>
		<category><![CDATA[kokanee crankworx 2010]]></category>
		<category><![CDATA[seattle evil bikes company]]></category>
		<category><![CDATA[whistler crankworx 2010]]></category>

		<guid isPermaLink="false">http://bikeintelligencer.com/?p=4215</guid>
		<description><![CDATA[A small Seattle-based bike company is trumping the Big Boys on the downhill scene. ]]></description>
			<content:encoded><![CDATA[<p><strong>Crankworx Wrap:</strong> Gee Atherton and Emmeline Ragot took gold in the final Kokanee Crankworx 2010 competition, the Canadian Open downhill. But for Seattle the big story was locally based Evil Bikes placing three riders in the Top 10: Scot Lewis Buchanan, silver; Kiwi Brook McDonald, 7th, and Slovakian Filip Polc, 9th. Canadian Kenny Smith placed 25th while fellow countryman Steve Smith (who going in may have been Evil&#8217;s top pick) was out of the running (no immediate explanation why). Still and all, a great CWX for Evil&#8217;s crew.<div id="attachment_3553" class="wp-caption alignleft" style="width: 310px"><a  href="http://bikeintelligencer.com/wp-content/uploads/2010/06/EvilAfter.jpg" class="thickbox no_icon" rel="gallery-4215" title=""><img src="http://bikeintelligencer.com/wp-content/uploads/2010/06/EvilAfter-300x225.jpg" alt="" title="EvilAfter" width="300" height="225" class="size-medium wp-image-3553" /></a><p class="wp-caption-text">The root of all Evil.</p></div></p>
<p><a  href="http://www.pinkbike.com/news/2010CanOpen.html">Full results</a> from PinkBike.</p>
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