Another edition of Interbike has come and gone, and a good time was had by all. Lots of 29ers, lots of carbon, lots of improved this and streamlined that. But if there is anything that Interbike 2009 will be remembered for, it’s that there isn’t anything Interbike 2009 will be remembered for.
Unlike past Interbikes, no major breakthroughs like VPP or DW-Link or rad shocks or tubeless tires headlined 2009. In fact, nothing really headlined 2009. This year was not so much about new. It was mostly about improved.
A better drivetrain from SRAM. An HD helmet cam from Hero. New tires from WTB. Better lighting systems, lighter wheelsets, iPhone bike apps, a bladder that tells you how full it is from Camelbak.
And a great t-shirt from Thule.
All nice. But not earthshaking.
Much of the subdued aura at the Sands had to do with the economy, of course. The bike industry isn’t being hammered as hard as, say, the auto industry or housing sector. In fact, there are bright spots, including increasing ridership, commute penetration numbers and respectable sales of mainstream bikes. And although final numbers are not yet in, organizers who were expecting a drop in attendance feel the headcount may actually prove to be higher this year than last.
But high-end bikes are pretty much dead in the water. And they’re the ones with the fat margins that make the money to fund R&D that leads to tech advances in the marketplace. The big bike manufacturers will deny cutbacks on skunkworks and blue-sky projects, and the boutique makers will say they’re still full steam ahead. But if you talk to the suppliers and vendors and even shop rats, you hear a different story.
You didn’t see a whole lot of new models at Interbike this year. There was the downhill 29er from Lenz we discussed, and Santa Cruz’s Tallboy carbon 29er, and Ibis’ HD (longer-travel) Mojo and some random others. We expected Turner to have prototypes of the DW-Link RFX available at the Dirt Demo, but it’s another tell (as they say at the Vegas poker table) on the state of the business that Dave did not roll this baby out. Giant and Trek didn’t even show up.
The biggest Top Secret whisper-whisper hubbub had to do with battery-sensored “smart fork” suspension from Cannondale. Remember earlier this year when electronic transmission was the next big thing? Like, where did that go?
This is no slam against the bike biz. Everyone’s hurting, so it only makes sense to lower expectations. And a lower-key Interbike is in some ways a more enjoyable Interbike. You could focus on the social aspects and networking instead of running around trying to absorb tons of new goodies that manufacturers were vying for your attention span over.
So even if 2009 goes down as one of the ho-hummer Interbikes, it hardly means the show wasn’t worth it. This is bike fever at its best, even in hard times. And besides, there’s always next year.
What a bunch of corporate hacks. First Thule tries to copy Kuat’s racks, now they are stooping so low that they copy their marketing ideas too?? The mannequin is so ashamed of their lack of originality that she asked that Bike Rumor not show her face.
Darren should get royalties for that one…along with all the other good clever marketing quips he worked so hard for.